Lost Money Before? Here's a Smarter Way to Start Investing Using the SEGA Framework

Aug 1 / Cayden Chang

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If you’re new to investing — or even if you’ve tried before and didn’t quite get the results you hoped for — it’s important to start with the right foundation.

One easy first step? Get a copy of my book, Value Investing Simplified. But if you’re planning to invest real money, you need more than just a book. You need a clear strategy and proper education.

I say this because I’ve been there too. I’ve made mistakes. I’ve lost money. And I learned the hard way that investing without a solid framework is like sailing without a compass.

At the Value Investing Academy (ViA), we use a simple 4-step framework called SEGA — and it’s designed for people who want to invest wisely, not just blindly follow hype or tips from random sources.

Here’s how it works:


🟠 S = Search

There are plenty of free stock screeners online — but do you really know how to use them? Just having tools doesn’t mean you’re equipped to find great investment opportunities.

🟠 E = Evaluate

Once you find a stock, can you tell if it’s a solid business? You’ll need to understand financial statements like the balance sheet, P&L, and cash flow. Many investors skip this step and end up regretting it.

🟠 G = Gauge

Even a great company like DBS can be a bad investment if you buy it at the wrong price. Knowing how to gauge intrinsic value gives you an edge — and helps you avoid overpaying.

🟠 A = Allocate

Don’t go all-in on a single stock like Tesla or Palantir. Diversification matters. One bad bet can wipe out your savings. Building a balanced portfolio is essential.


Now, some people ask me:

"Why should I pay to learn when there’s free information online?"

My reply is simple:
It’s not about whether the information is free — it’s about whether you trust it enough to risk your life savings on it.

The most expensive lesson is when you try to save pennies by skipping proper education… and end up losing thousands.

So let me ask you — do you want to guess your way through investing, or do you want to follow a proven system?

If you’re ready to learn properly, I invite you to join us at our next face-to-face masterclass. Visit https://valueinvestingacademy.com/masterclass/.

Let’s make smarter investing decisions — starting today.

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Spot Value Stocks Now

In this live session, you'll see a step-by-step company analysis demonstrated by Cayden Chang, founder of Value Investing Academy. 

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Presented by Cayden Chang

Founder of Value Investing Academy and Award-Winning International Speaker, Lifelong Learner Award 2008, Personal Brand Award 2017


You will learn:

  • A deep dive into a fast-growth company case study.
  • The key financial metrics used when evaluating whether a stock has strong growth potential
  • Step-by-step guide on how to apply the Value Investing Methodology on real-life companies
  • The exact criteria that successful investors use when evaluating any company
  • How to determine the intrinsic value of a stock so you will know exactly when to enter or exit the market
  • How ViA Atlas Intrinsic Value (IV) Directory can get you started on building your own portfolio of superhero stocks, even for busy professionals without much time to spare.


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