Save Time and Invest Smarter: How ViA Atlas Case Study Membership Simplifies Value Investing
By Cayden Chang
Founder, Value Investing Academy
If you’re already familiar with Value Investing, you know it’s one of the most rewarding ways to grow your wealth. But let’s be honest—it’s also time-consuming. From poring over annual reports to analyzing financial metrics and tracking industry news, the research process can often feel like a full-time job.
As someone who has walked this path for decades, I understand the challenges firsthand. That’s why I created the ViA Atlas Case Study Membership—a tool designed to save you hours of effort while maintaining the rigorous standards that make Value Investing so effective. In this article, I’ll explain how our membership simplifies your investment journey, compare it with other popular platforms, and invite you to a free company analysis case study webinar where you’ll see it in action.
The Challenges Value Investors Face
Why Value Investing Requires Time and Effort
Value Investing is rooted in deep analysis. To identify undervalued companies with strong fundamentals, you need to:
- Read through lengthy annual reports and financial statements meticulously and carefully
- Evaluate a company's intrinsic value using financial metrics such as Price-to-Earnings (P/E) ratios or Free Cash Flow (FCF).
- Stay updated on industry trends and macroeconomic factors that could affect your investments.
- Ensure the company fits within your Circle of Competence, meaning you fully understand its business model and competitive advantages.
While these steps are essential for success, they demand significant time, effort, and expertise - especially if you are juggling a career or other responsibilities.
Introducing ViA Atlas Case Study Membership

The ViA Atlas Case Study Membership is not just another investment tool; it’s a curated resource tailored specifically for Value Investors like you. Our platform provides a pre-qualified list of value companies, meticulously vetted by a team of experts specializing in their respective industries.
How It Works
- Curated Company Analysis: Instead of starting from scratch, you’ll receive detailed case studies on companies that have already been analyzed for their intrinsic value, competitive position, and growth potential.
- Circle of Competence Expertise: Our team focuses exclusively on sectors they understand deeply, ensuring every analysis is accurate and actionable.
- Time-Saving Insights: Each case study condenses hours of research into easy-to-digest reports, allowing you to make informed decisions quickly.
- Exclusive Tools: Members gain access to the Case Study IV Directory—a powerful screening tool that lets you filter pre-qualified companies based on metrics like valuation ratios or dividend yields.
How ViA Atlas Compares to Other Platforms
Morningstar
Morningstar is known for its comprehensive stock ratings and mutual fund analysis. While useful for general investors, its broad focus means it lacks the specialized insights Value Investors need to identify undervalued gems within specific industries.
Finviz
Finviz offers powerful stock screening tools but requires users to interpret raw data themselves—a process that can be overwhelming without expert guidance.
Seeking Alpha
Seeking Alpha provides crowd-sourced investment opinions, which can be inconsistent in quality and reliability compared to expert-vetted case studies.
Motley Fool
Motley Fool focuses on growth stocks and speculative opportunities rather than undervalued companies with strong fundamentals—a mismatch for traditional Value Investing principles.
Why ViA Atlas Stands Out
Unlike these platforms, ViA Atlas delivers:
- Curated List: Only companies meeting strict Value Investing criteria are included
- Expert Analysis: Every report is created by professionals deeply knowledgeable about their industries
- Time Efficiency: Skip the guesswork and jump straight into actionable insights
Upcoming Free Webinar: See ViA Atlas in Action
To help you experience the benefits firsthand, we’re hosting a free company analysis case study webinar led by me, Cayden Chang—the founder of Value Investing Academy. During this session, you’ll learn:
- A step-by-step process for analyzing companies using Value Investing principles
- How to use the Case Study IV Directory to quickly screen pre-qualified value companies
- A real-life example of a value company based on our methodology
This webinar is perfect for anyone looking to streamline their research process without compromising on quality or rigor.
👉 Register for the Free Webinar Here
Final Thoughts: Simplify Your Investment Journey
Value Investing doesn’t have to be overwhelming or time-consuming. With tools like the ViA Atlas Case Study Membership and resources like our free webinar, you can focus on what matters most—making smart investment decisions that grow your wealth steadily over time.
Remember: Success in investing isn’t about working harder; it’s about working smarter. Let us help you save time while staying true to the principles that make Value Investing so effective.
P.S. Don’t miss this opportunity to see how ViA Atlas can transform your investment process—
👉 Register for the Free Webinar Here
Upcoming Free Webinar
Presented by Cayden Chang
Founder of Value Investing Academy and Award-Winning International Speaker, Lifelong Learner Award 2008, Personal Brand Award 2017
You will learn:
- A deep dive into a fast-growth company case study.
- The key financial metrics used when evaluating whether a stock has strong growth potential
- Step-by-step guide on how to apply the Value Investing Methodology on real-life companies
- The exact criteria that successful investors use when evaluating any company
- How to determine the intrinsic value of a stock so you will know exactly when to enter or exit the market
- How ViA Atlas Intrinsic Value (IV) Directory can get you started on building your own portfolio of superhero stocks, even for busy professionals without much time to spare.
Click the button below to reserve your spot now.

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Investify Symposium 2024
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Robert G Allen

Through the past 40 years, MILLIONS of people have attended his live seminars and his graduates have earned BILLIONS in profits by following his financial advice. Today there are literally thousands of millionaires and multi-millionaires worldwide who attribute their success to Mr. Allen’s systems and strategies. Empowered by his philosophy of the Enlightened Entrepreneur, his students have generously contributed over 50 million dollars to their favorite churches, causes and charities.
As a public speaker, he has spoken to audiences worldwide as large as 20,000 people, sharing stages with the likes of Sir Richard Branson, Tony Robbins, Robert Kiyosaki, Oprah Winfrey, Prime Minister Tony Blair and Donald Trump. In America, the National Speaker Association gave him an award as America's Top Millionaire Maker.
As a trainer and educator, he has spoken to groups all over the world from United States, Singapore, Mexico, Canada, South Africa, Russia, Kazakhstan, Latvia, Slovenia, Australia, Italy, England, Japan, Taiwan, Hong Kong and China. He teaches on the subjects of personal finance, wealth creation, multiple streams of income, entrepreneurship, authorship, sales, marketing and personal growth.
He is a popular media guest appearing on hundreds of radio and television programs including Good Morning America, Regis Philbin, Neil Cavuto and Larry King. He has been the subject in numerous international publications including the Wall Street Journal, The Los Angeles Times, The Washington Post, Newsweek, Barons, Redbook, Money Magazine and The Reader Digest to name just a few.
Ernee Ong

Ernee Ong is the co-founder of Proptiply, a property consulting and investment education company that builds on the concept of co-living to generate rental income. He aims to educate and empower aspiring property investors to attain their life goals through prudent and sound property investing principles.
Ernee is a loving husband to Jelene and a father to two wonderful daughters. Alongside Jelene, he is a co-founder and the driving force behind Proptiply™.
Proptiply™is a Property Education Company that empowers students with a focus on teaching them how to build cashflow by leveraging other people's resources and scaling up. Ernee has achieved remarkable success, moving from living in a 3-room HDB flat to owning a landed property and acquiring an additional one.
Ernee will be sharing insights into how individual Singaporeans or Permanent Residents (PRs) can scale up their property portfolio even with limited resources. His journey has been featured in prestigious media outlets like CNA, the South China Morning Post, and other news channels, showcasing how he managed to build an 8-figure business while overseeing 300+ properties in Singapore.
Vincent Chua

Vincent is a financial planner who specializes in investment and retirement planning. He helps people achieve their financial goals and dreams through comprehensive and customized solutions.
He has nearly a decade of experience in the financial services industry and is a Certified Financial Planner, CFP®. He is passionate about educating people on the importance and relevance of financial planning in today's world.
He grew up in Toa Payoh, a mature estate in Singapore, witnessing many senior citizens struggle with health and financial issues. They often told him that "it's better to be dead than to be sick in Singapore". This made him realize the value of money and motivated him to learn about investments at a young age. Later, he discovered the financial planning industry and decided to pursue it as a career.
He loves what he does because he makes a positive difference in people's lives. Whether it's helping them grow their wealth, protect their income, or plan for retirement, he enjoys seeing them achieve their desired outcomes and live their best lives.
Self-made Millionaire Investor
Liu Feng

Liu Feng graduated from Beijing University and came to Singapore in 1994, and went from having a mere S$100 in his wallet to becoming a millionaire. Armed with a strong determination, he made the majority of his fortune through Value Investing using principles created by Warren Buffett, one of the richest man in the world. Across the years, he has accumulated extensive experience and in-depth knowledge in stock investing.
Liu Feng specialized in stock investment. Since he first read a book about Warren Buffet in 1996, he has since done extensive studies on Value Investing Gurus – Benjamin Graham, Philip Fisher, Peter Lynch and John Neff. Through continuously fine-tuning his investment model, combined with his investment experience, he has founded a set of Investment Philosophies, Value Investing Principles and Methodologies to create passive income. Those who have been taught by him have found his teaching easy to understand as well as benefited from his many years of experience and insight on stock investments.
As an experienced value investor, Liu Feng incorporates real case studies of numerous Singapore-listed companies in his training, coupled with a systematic and proven methodology to provide a distinct advantage in the stock market.
Lauren C Templeton

Lauren C. Templeton is the founder and Chief Executive Officer of Templeton & Phillips Capital Management, LLC. Prior to founding the firm in 2001, Lauren was employed with Morgan Stanley, Homrich Berg, and New Providence Advisors, a hedge fund management company, based in Atlanta, GA.
“Author of “Investing the Templeton Way: the Market Beating Strategies of Value Investing's Legendary Bargain Hunter”, Lauren is also the great niece of Sir John M. Templeton and is a current member of the John M. Templeton Foundation, established in 1987 by renowned international investor, Sir John Templeton. She began investing as a child under the heavy influence of her father as well as her late great-uncle, Sir John Templeton.
About Sir John Templeton
Sir John Marks Templeton was born in 1912, in the small town of Winchester, Tennessee. He attended Yale University and graduated near the top of his class and as President of Phi Beta Kappa. He was named a Rhodes Scholar to Balliol College at Oxford, from which he graduated with a degree in law.
Templeton started his Wall Street career in 1938 and went on to create some of the world’s largest and most successful international investment funds. He was famous for picking companies that hit “points of maximum pessimism” (ie. Rock bottom prices). When war began in Europe in 1939, he borrowed money to buy 100 shares each in 104 companies selling at one dollar per share or less, including 34 companies that were in bankruptcy. Only four turned out to be worthless, and he turned large profits on the others.
Templeton established the Templeton Growth Fund in 1954. With dividends reinvested, each $10,000 invested in the Templeton Growth Fund Class A at its inception would have grown to $2 million by 1992. He eventually sold the family of Templeton Funds to the Franklin Group — scores of them with $13 billion in assets — in 1992, and turned to philanthropies that had engaged him for decades.
Investing the Templeton Way Podcast
Investing the Templeton Way with Lauren Templeton is a podcast that explores the world’s most intriguing investment topics from the overseas markets to mastering our own minds. Gather investment wisdom and educate yourself as you listen to interviews with exclusive managers, executives, and entrepreneurs on a wide range of engaging topics. Visit the Podcast Page.
Dr Todd A Finkle

Todd A. Finkle, Ph.D. is the Pigott Professor of Entrepreneurship at Gonzaga University. He has taught for 34 years at 4 different universities, publishing more than 270 articles, books, presentations, and grants.
Dr. Finkle is an expert on Warren Buffett and Entrepreneurship. His recent book titled," Warren Buffett: Investor and Entrepreneur," is published by Columbia University Press. The book traces the entrepreneurial paths that shaped Buffett’s career, from selling gum door-to-door during childhood to forming Berkshire Hathaway and developing it into a global conglomerate through the imaginative deployment of financial instruments and creative deal making.
Dr. Finkle's initial motivation for writing the book was to show the layperson how Buffett evaluates potential investments. Finkle also zeros in on Buffett’s longtime business partner Charlie Munger and his contributions to Berkshire Hathaway's success. Finkle draws key lessons from Buffett’s mistakes as well as his successes, using these failures to explore the ways behavioral biases can affect investors and how to overcome them.
Dr. Finkle is a pioneer and innovator in the field of entrepreneurship education. He has been an entrepreneur of six ventures and consulted with a wide variety of entities including countries and universities from all over the world. Dr. Finkle has been interviewed or appeared in a variety of media outlets including the Cleveland Plain Dealer, Entrepreneur Magazine, Forbes Magazine, Omaha World Herald, Wall Street Journal, The Washington Post, and several radio and television stations.
Cayden Chang

Cayden Chang is the Founder of Mind Kinesis Investments Pte Ltd and Value Investing Academy Pte Ltd, which runs the first and only Value Investing training that is recommended and endorsed by Mary Buffett, the internationally acclaimed author and speaker of how billionaire Warren Buffett invests. His company also runs Value Investing workshops across Asia. With over 50,000 graduates across 11 cities in Asia, his methodology is tested, proven and easily duplicable even for someone who has no prior experience in investing.
Cayden holds two Bachelors’ Degrees and a Masters Degree from National University of Singapore. He has also been trained in value investing by Professor Bruce Greenwald in Columbia University, the institution where Billionaire investor Warren Buffett met Professor Benjamin Graham, as well as by Professor George Athanassakos, the finance professor who holds the Ben Graham Chair in Value Investing at the Richard lvey School of Business, University of Western Ontario.
Cayden has also received the Lifelong Learners Award 2008 from the Minister of Manpower on 18 November 2008, Mr Gan Kim Yong and he was featured in “TODAY” newspaper, “938Live Online News”, “938Live Radio Station”, “Mediacorp Xin.Sg” and “The Straits Times”. He was subsequently featured in “938Live Breakfast Club” Radio, “Channel News Asia AM Live”, “Shareinvestment”, “The Edge”, and “The Exquisite” Magazine for sharing his secrets of financial success.
In July 2010, he was diagnosed with Renal Cancer. Despite being ill, he launched his first charity project in August 2010, where he donated all of the sales proceeds of his book to The Straits Times School Pocket Money Fund, and was featured on 938 Live Radio Station and The Straits Times. His fight with Renal Cancer was subsequently published in The Straits Times and interviewed on 938Live Radio Station. His life story was featured in The Sunday Times on 10 June 2012. He survived terminal stage Renal Cancer (Stage 4) in September 2014 and launched his second book titled “The Book of Hope” to raise funds for cancer research.
